The Birth of L'Ufficio Moderno

Founded in 1926 by Francesco Muscia, L’Ufficio Moderno was popular from the start. With the subsequent arrival of Guido Mazzali as director, the magazine became a "hub for studies and meetings for the modern business organization" and in 1929 L'Ufficio Moderno was also established as a publishing company.

Image of the Winged Mercury, used for the first covers of L'Ufficio Moderno. Biblioteca Bocconi.

During those years, L’Ufficio Moderno found a stable and recognizable formula, with the opening editorials always signed “Us” and regular columns edited by Mazzali using creative pseudonyms like: “Consensi e dissensi” by Labarre, “Libri in vetrina”, “Opinioni giuridiche”, “Idee progetti realizzazioni”, “Gli altri fanno così”.